How the College Bubble Will Pop - 1816 Words

Education is our passport to the future, for tomorrow belongs to the people who prepare for it today (Richardson 382). One of the most amazing things people have dreamt to obtain is the â€Å"American Dream†. It is so profound in all the things it can symbolize. It is freedom, justice, but most of all, it is a hope for a better way of life. The immigrants who made the long and dangerous voyage to America wanted their children to have experiences that they never got to experience, one of those things being to have an education. Education has been so important and cherished for many years now. Without it, usually meant a mediocre job was imminent. Without it, people will not be using their full potential. Without it, the American Dream is not†¦show more content†¦That increased potential higher education revenues. Surprise! Over the last three decades, tuitions rose faster than the economy grew. (Barone) As touched by Barone, it can be inferred that the many attempts to aid American people was one of many causes to this situation. Furthermore insinuating that the amount of government intervention may as well caused this college bubble. Things such as the federal grant program which â€Å"†¦gives money to state and local governments to spend in accordance with set standards and conditions† and also the foundation of School Program which funds â€Å"†¦ programs for public education in the state of Texas† must be carefully supervised (Scott 361). It is essential that the government takes action to take care of its people, but there must be an extent. The college bubble has been predicted to pop for some time now. The situation has gotten so bad that the â€Å"†¦total college enrollment has fallen by 1.5% since 2012† (Vedder and Denhart). The price is increasing at a substantial rate and it seems like it is not slowing down. â€Å"Even more alarming t han the rate of tuition growth is the blistering increase in total outstanding student loans, which grew 511% since 1999 to $1 trillion† (Piereson). One trillion dollars is an enormous amount of money and is way too high for loans lent out. At this rate, there will be no money to give out since there is not more money to lend. Even thoughShow MoreRelatedRisks Of The Student Loan Bubble960 Words   |  4 PagesIntroduction/Overview I will be examining the risks of the student loan bubble. A bubble in financial terms regards to the rapid rise of asset prices that isn’t backed by fundamentals. This will eventually cause a large sell off leading to a sharp depletion in those asset values. Over the last 5 years the American federal reserve bank has increased spending on federal student loans over 1,000%. From $100 billion to over $1 trillion dollars. According to Kate Hardiman from University of Notre DameRead MoreBubble Gum1107 Words   |  5 Pagesyou ever wondered who invented bubble gum, or why its pink? How do you go about getting the answers to these questions? Easy. Think way, way back, not to prehistoric times but close, 1928. Popular With Children, Unpopular with Parents and Teachers. The first known bubble gum appeared in 1906, and was a dud. Known as Blibber Blubber, it was sticky, brittle, and insufficiently cohesive. In 1928, an accountant, Walter Diemer, invented an improved version of bubble gum. The only food coloring heRead MoreThe Problem Of The Student Loan Bubble990 Words   |  4 Pagessociety’s future. The student loan bubble is a huge problem and has been for quite some time. 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This is true loveRead MorePopping The Bubble : The True Cost Of Student Loans1699 Words   |  7 PagesPopping the Bubble: The True Cost of Student Loans Kyle Laffin is seen as an typical mid 20’s American. He attended college to pursue a degree in accounting and financial freedom, but this came at a cost which he didn’t imagine. He took out a loan with his father as an cosigner for a little over $100,000. Even though he got an accounting job directly out of college, he is now stuck paying back a monthly loan payment of $1,200, when he only makes $3,333 a month before taxes. This has forced his fatherRead MoreOutline of a Kpop Informative Speech Essays1443 Words   |  6 Pagesï » ¿November 8, 2012 Outline of Informative Speech Kpop Invasion Topic: Korean pop General purpose: To inform†¦ Specific purpose: To inform about Kpop. Central idea: To inform my colleagues about Kpop. Kpop is more than ‘Oppa Gangnam Style’ that many have come to know. From music, it branched out to the other forms of media that becomes a part of pop culture and that of the new generation. Introduction Attention-getter: Play ‘Run by Tiger JK ft. Baby-T the Jungle. I wanted to play thisRead MoreThe Real Estate Institute Of New Zealand Essay1544 Words   |  7 Pagesevidence of this variation be presenting data taken from the Real Estate Institute of New Zealand (REINZ), before describing how supply and demand acts as one of the core mechanisms to why house prices diverge across the country. After this, I will then investigate three arguments as two what has a noticeable effect on the price of the house. I will look at migration, and how people moving from one location to another, can have an observable effect on the house prices, by looking at the fallout ofRead MoreGoogle, Apple and Microsoft Compared Essays698 Words   |  3 PagesACTUALLY like them. 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Get the Scoop on Essay Samples for Mba Before Youre Too Late

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Kodak Harvard Case Free Essays

Case preparation memo GROUP NAME _____________________________ YOUR NAME_________Jordan Lewis_______ CASE __Kodak_________________ 1. What is/are the problem(s) in this case? Keep it to a single statement. At most, you may point out a couple of the key questions. We will write a custom essay sample on Kodak Harvard Case or any similar topic only for you Order Now The problem in the Kodak case is that Kodak is losing market value because they are reworking their product line, causing doubt in customer mindset. They have created the Funtime film to attempt to regain market value. 2. What are the key issues? This is just a simple list (condensed SWOT). You do not need to analyze in great detail. The key issues are that they are losing market value by remaking their best seller. By attempting to enter the economy brand-pricing tier, they have restructured and rebranded their other films, making their consumer doubt the quality of their original product. They have renamed their superpremium film to correlate with their premium brand, which is a strength, but could lose a few of their customers in the transition. By not heavily advertising their new line of Funtime film they run the risk of not reaching their consumer. From a business standpoint, it seems odd to devote so little marketing to a new product, it seems as though they don’t care/believe in the product to begin with. 3. What are the alternatives? Be creative! What are the strategic tradeoffs (pros / cons)? This should be a list of at least 5 alternatives. They do not all have to be wonderful ideas. This is a brainstorming step -Take a percentage of the advertising/marketing dollars designated to the most well known, most purchased film, Gold Plus, and use it to run one campaign for Funtime. -Find a way to package the Gold Plus and the Funtime together. Advertise and market to current consumers of Gold Plus, their most popular film. -Give a free sample to 100 current Kodak users, it’s not incredibly costly and may be able to generate word of mouth advertising. -Sell each roll of Funtime individually. Set the price point a little higher than the packaged pricing would be, and market them as a quick solution to those necessary moments when a photo is needed. 4. Present a quantitative analysis of key alternatives (if appropriate). This section may include break even, margin analysis, ROI, LCV, etc. State clearly if you do not find relevant numbers in the case. It is an interesting strategy to sell the Funtime film in â€Å"value packs. † By selling them in packs they are making a relatively similar amount of money, as they would by selling one roll of Gold Plus film. On average consumers spent between $2. 50 and $3. 50 on a roll of film so by bundling Funtime together and selling them for roughly the same price as one roll of Gold Plus, it seems like a higher margin could be made by selling the Funtime rolls individually. If they were to sell them individually they could sell them for 0. 0 less than their Gold Plus and still make a decent margin, while maintaining the lower price point necessary for the consumer. The case states that Funtime is to be sold at a price 20% less than Gold Plus, which is sold for 20% less than Royal Gold. 5. In your own words, what is your recommendation? First, what reason(s) do you have to choose this alternative? Second, how will it be imp lemented? Use the marketing mix elements and research components as implementation guidelines. The previous sections can be duplicated within your group, but this part should be individual effort. The best strategy would be to concentrate on the new product line and promote it heavily with a competitive price. Product strategies: I think they need to reevaluate the way they are introducing Funtime into the market. It makes little to no sense to introduce an economy price based item into the market without advertising it. In analyzing their target only 10% were price shoppers, but their manager of general merchandise marketing stated that there is a significant rise in price-sensitive shoppers, so it would make sense to dedicate at least a portion of the marketing strategy to the new price point product. Go for market penetration! Pricing: The Funtime film is meant to fit the economy brand pricing tier. The other films in this tier range from $2. 69-$2. 91. The case does not directly state the price of one individual roll of Funtime film. It does however mention that it is only to be sold in packages of two or four. It would make most sense to sell two of the Funtime films for the price of one roll of their premium film. However, they do offer more exposures in the pack of four and could possibly sell it for a larger margin. Especially if they are trying to compete with the private label margin which is higher than Kodak’s margin. To implement this pricing strategy I would advertise a â€Å"2 for 1† or â€Å"more bang for your buck† strategy, emphasizing the quality or genre difference as well. Promotional ideas: As an alternative I would choose to offer some form of promotion for the Funtime film. I find it necessary to promote a new product, rather than introduce it twice a year in limited quantities. An economy-based shopper is looking for something easy, cheap, and on the go, so make it easily accessible to them. Promote it around graduation time, wedding season, and holidays so that people remember to pick up an extra roll of film. By releasing it with hardly any advertising and on a limited quantity run it doesn’t show much confidence in the product to begin with, so leave it out there and promote it when necessary. Distribution tactics: Distribute at point of sale, registers, next to picture frames, in the photo developing section of department and drug store. Maybe even convenience stores. It is an economy priced item, sell it where people will make it an add-on sale item. Distribute where current users of Kodak film shop so that they may become acquainted with it and understand its use. Research (goals, methods, etc. ): Research how other companies marketed and sold their economy brand priced film. Find out which consumer would be interested in the film and target them. Use a survey to ask current consumers what price they would be willing to pay for a less premium film, and what they would expect out of it. Run a trial test in key areas and around peak seasonal times. How to cite Kodak Harvard Case, Essay examples